Broker Check

Our Beliefs


We feel it is important to be clear, open and concise about our collective beliefs and values.

  • We believe that over time process is more important than product, we don’t chase returns looking for the next hot product.
  • We believe in a disciplined process for managing the risk of your investment portfolio. This means we do not get caught up in the media hype and advise our clients to do the same.
  •  We take the emotion out of investing by closely following and capitalizing on its cycles, and the ebbs and flows of the marketplace.
  • We consider it our responsibility to manage risk for your irreplaceable capital.
  • We do more than just sell products for a commission like many Wall Street firms; we integrate your financial goals into a well balanced, disciplined, risk managed portfolio. We then monitor and adjust your portfolio mix to suit current, ever changing market conditions.
  • We believe in freedom; the freedom to live the life you choose.
  • We believe in alliance, the transformative power that results from being part of a community that is actively striving to change peoples’ lives.
  • We believe in wealth; the wealth that comes from good intentions and serving others.


 In addition, we believe: 

• Beliefs drive action, actions can create results.
• Goals and dreams will remain just that, until you develop a plan to help you live them.
• Luck and intuitions are no substitute for a good plan.
• You may be closer than you think, ask a professional for clarification.
• You may me further than you think, ask a professional for help.
• We value process over products for our client’s goals.
• When you form an alliance you strengthen everyone involved.
• No one person has all the good ideas; therefore, the process of shared ideas often can result in a better outcome.
• All long term relationships should be mutually beneficial.
• The market is least efficient at extremes. Extremes are frequently driven by emotion and emotion can cloud decisions. Be most careful when things feel the clearest.
• Market participation is an ongoing process of analyzing risk vs. reward potential.
• Risk management attempts to exchange Fear and Greed for Relief and Satisfaction.
• The best offense is a good defense, even for your money.
• The exchange of worry for confidence creates value.
• There is no substitute for realistic expectations.
• It’s not too good to be true; it’s too good to be free.


The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.